Based on the advertiser’s decision and the amount he/she is willing to allocate for a particular ad click (related to his / her wishes and opportunities), bids may vary. When launching a campaign, there are several factors that will determine which bid strategy to use. What affects the decision on the amount of bid?Bid decisions …
Using Google Ads we encounter many terms like CPM, CPC, CPV, and CPA. Of course, these are abbreviations for certain costs, but what is their real meaning? What does an individual cost mean? When creating a campaign, it is necessary to choose the cost model to be used. If these models are unknown, this creates …
Types of Google Ads costs and differences between them Read More »
Paid ads compete with each other and enter auction after which Google’s system through algorithms (which we would all like to know how it works) decides what will be displayed and in which position. The highest bid does not always guarantee the first position on the page. Achieving the first position on a page is …
