Adssential Blog
Read the latest news about Google Ads, Analytics and digital marketing in general on our blog.
Use the budget in accordance with your goals
Choosing a budget for a marketing campaign is often the subject of a debate, but the fact is that the exact budget you will need cannot be determined before the
Improve your campaign’s performance with advanced features
Once the Google Ads campaign is launched, the system starts collecting important data used in further optimization. When the campaign is active, the user gets valuable information about how it
Google Ads automatic bidding, should you use it?
The past blog post served to briefly explain how your bid affects bid amount, how bid affects Google auctions, and what bidding options are and how they are managed. Today
Let potential users find you
When a person wants to make a purchase, they take an action. In the context of digital marketing, it is about searching the internet for the desired product or service.
How to choose Google Ads bidding strategy
Based on the advertiser’s decision and the amount he/she is willing to allocate for a particular ad click (related to his / her wishes and opportunities), bids may vary. When
Types of Google Ads costs and differences between them
Using Google Ads we encounter many terms like CPM, CPC, CPV, and CPA. Of course, these are abbreviations for certain costs, but what is their real meaning? What does an