Adssential Blog

Read the latest news about Google Ads, Analytics and digital marketing in general on our blog.

Make your Google Ads visible

Paid ads compete with each other and enter auction after which Google’s system through algorithms (which we would all like to know how it works) decides what will be displayed


Keyword Types in Google Ads

In every blog post, we have written so far, keywords have been mentioned. What are the keywords, and how do they work? Search campaign ad serving depends on the keywords