Through the past few blogs, we have gone through some of the advantages and pitfalls of social networks and advertising on them, as well as the importance of a quality website. In this article, we will give more attention to Google ads, another very important channel and tool in the digital world and advertising. But …
Which is more important – good Google Ads or a good website? Read More »
Recently, we have witnessed a growing growth of online stores, partly due to the pandemic that virtually closed most physical stores around the world (except, of course, essential stores such as those that sell food and other necessities for survival), and partly due to technological advances that have enabled almost everyone to open online stores …
Social networks are great, but the website is the queen of sales Read More »
News on the Overview view of Google Ads account The overview view is a basic overview of Google Ads accounts. Based on user feedback, Google has introduced three innovations in the overview view. The first news is that the recommendations in the account can be applied directly from the overview view and that the optimization …
Refine Keywords – a new option in Google Keyword Planner The Keyword Planner is a tool that allows advertisers to get ideas on which keywords to use or to see metrics for specific keywords such as search metrics, average cost-per-click, etc. The refine keywords option makes it easier to select relevant keywords so that keywords …
May brought us just three news from the world of Google Ads advertising. Hotel ads – update due to COVID -19 Due to the situation with COVID-19, Google has decided to help advertisers who use hotel ads by introducing a program called commission per stay. In particular, the commission would only apply if the person …
Google unveiled several changes to Google Ads in April, as advertisers will need to verify their identities to prevent fraudulent advertising.
Google Ads mobile app updates The Google Ads mobile app is a “must-have” for every person who deals with Google Ads, especially for “emergencies” when our computer is unavailable. With the real-time application, changes could be made to campaigns, but the options offered were significantly limited compared to the Google Ads interface on the computer. …
Improved view of changes at Google Ads campaign and account level Daily optimization on a Google Ads campaign always has a general goal – improving campaign performance. Besides making some changes, it was also important to track what results were delivered. Modifying a Google Ads campaign without achieving and tracking data and results, to determine …
How budget and changing campaign goals can affect Smart Bidding Using the bid simulator, the advertiser now understands how the campaign will work, depending on the bid changes on the keywords. Until January 13 this year, this was only available for campaigns that used Manual Bidding or Target CPA bidding. Since that date, Bid Simulator …
2019 is after us, and December is, as always, a turbulent period for advertisers. We hope that the results achieved by all were successful. As for the news regarding Google Ads, December was not as full as the previous months, but three news items were still presented. Keyword Planner update – multiple plans i plan …
