Digital marketing

Digital marketing

Author: Adssential, digital marketing agency

Digital marketing is a term you've likely heard many times. With the rapid development of technology, the importance of online marketing and digital advertising is increasingly highlighted. This, of course, doesn't mean you should abandon traditional marketing channels. On the contrary, by combining traditional marketing channels with online ads, you can achieve greater visibility in both the 'online' and 'offline' worlds. In the following text, we will focus on the 'online' world, so let's get started!

What is digital marketing?

Online marketing, internet marketing, online advertising, or web-based advertising encompasses all activities aimed at promoting products and services via the Internet. Today, it is a crucial tool for achieving business success, whether it involves physical products or digital services.

Why choose digital marketing?

Unlike traditional marketing, online advertising offers numerous advantages that you should consider if you haven't yet ventured into digital marketing. Here are a few key reasons:

1. Tracking and measuring advertising effectiveness

This is one of the most important reasons. Online advertising tools provide advertisers with insights into advertising statistics. Metrics such as the number of ad impressions, the number of people who viewed the ads, and the number of clicks on the ads are just a few indicators available to advertisers. More information allows for further targeted advertising based on the collected data, ultimately resulting in better advertising outcomes.

2. Precise audience targeting

Displaying ads to the target audience is extremely important in advertising. Online marketing campaigns on various platforms offer precise audience targeting by gender, age, location, interests, and other characteristics. Consequently, ads are shown to the users you've defined as your target group.

3. Better control and lower advertising cost

Internet ads are cheaper than traditional forms of marketing and offer better control over the budget, which you can adjust at any time. You also determine the amount you want to spend on a specific campaign or, for example, a group of ads within a given time frame.

4. Global reach

With just a few clicks, you can significantly expand your advertising reach. Of course, adjustments such as the language of the ads and other specifics for targeted markets are necessary. Despite these minor adjustments, the fact remains that in a relatively short period, you can reach the global market with your products and services.

5. Ability to quickly adjust ads

You can make changes and promptly react when it comes to online campaigns at any time. From campaign setting adjustments to minor details like typos in the ad, digital marketing offers the possibility of quickly implementing changes.

After highlighting some of the benefits of digital ads, it's time to go through some of the channels for online promotion.

MacBook laptop and a blue chart with an arrow symbolizing the growth of digital marketing business.

Digital marketing channels

Digital marketing offers a multitude of channels through which you can promote your products and services. The development of technology is continually opening new possibilities and platforms for advertising, enabling companies to reach their target audience in various ways. Below, we will list some of the most important channels for digital marketing.

But before we begin, it’s crucial to mention a fundamental component of digital advertising: the website.

A website is often the ultimate destination for visitors on the internet advertising. Whether it’s through PPC ads, social media, email marketing campaigns, or something else, users are typically redirected to a website where they are encouraged to take action. This action can be purchasing a product, sending an inquiry for a service, or something else entirely. Therefore, it is extremely important to have a high-quality, user-friendly website to ensure your campaigns yield the best results.

So, what are the most popular channels for digital marketing?

Google Ads and other PPC campaigns

Google Ads allows you to display ads to potential customers who are searching for your products or services. Ads are usually charged per click, and the vast measurability of data is a significant advantage of this type of advertising. If you plan to start Google advertising on your own, we have written more about the basics here.

Besides Google Ads, there are various types of PPC (pay-per-click) advertising and platforms such as Microsoft Advertising, Amazon, Reddit, and many others. Each platform offers unique opportunities for reaching your target audience and optimizing your campaigns.

Social Media

In the "sea" of available social networks, the most notable are those with the highest number of users. A larger user base opens up promotion opportunities to a wider audience. The most popular social networks for advertising are Facebook, Instagram, LinkedIn, Twitter, and others. They enable you to quickly and easily connect with your target audience.

If you want to test your knowledge and start Facebook or LinkedIn campaigns on your own, we have prepared two short guides for you: Facebook Ads - A Beginner's Guide and LinkedIn Ads - A Beginner’s Guide.

SEO optimization

SEO optimization, or search engine optimization, is crucial for ensuring your website content ranks high in search engine results like Google. A well-optimized website will attract a larger number of users who are actively searching for your products or services.

SEO is a demanding and detailed process that includes content optimization, backlink building, technical optimization, and many other aspects.

Email marketing

Email marketing allows for direct communication with your customers and potential clients. By sending personalized emails, you can target specific user groups, increase engagement, and achieve a higher conversion rate.

It offers high cost-effectiveness, content personalization options, and detailed campaign performance analysis. Many tools can assist you with this, such as Mailchimp, Constant Contact, and Brevo (SendinBlue).

Of course, in addition to the channels mentioned above, there are many other channels you can utilize for digital marketing. These include content marketing, influencer marketing, affiliate marketing, native advertising, and more. It’s up to you to create a strategy and decide which channel you want to "set sail" on.

A desk with a laptop, a mobile phone, and a coffee, above which float charts symbolizing the positive impact of digital marketing.

Conclusion - digital marketing

Internet marketing offers a wide range of possibilities for promoting your business. By using different strategies and channels, you can achieve high visibility, target specific user groups, and measure the success of your campaigns in real time.

If you want to achieve better results in online business, reach out to experts who can help you create and manage your digital campaigns. Send us a message, call us at +385 97 707 4875, or contact us via email at

For additional information and professional assistance, contact us, and together we will create an effective digital marketing strategy tailored to your needs and goals.

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