inital brief

Please note that more detailed next answers will be, it will help us create a better quality campaign for both satisfaction. The purpose of the listed questions is to get an insight into your product or service and marketing goals, so we can create the best possible strategy in order to achieve your goals.

GENERAL INFORMATION

Your URL (web address)

Please introduce us your company, describe the products or services you offer

Do you want to advertise all of your products or services? If only specific ones, please list them.

Can you name a few of your biggest competitors? Why is your product or service better than competitors?

What makes additional value for your customers? (such as 100% organic, made from the finest material, free shipping, money back guarantee, no additional fee etc.)

MARKETING GOALS

What is the purpose of your advertising? What are your goals? (such as increase website traffic, make more online sales, get more visitors to your physical store location etc.)

What do you want your customers to do when they come to your website? (make a transaction, call you, send a form etc.)

Who is your target audience? Please describe the customer group you are targeting with your products and services if you are familiar with it. (male, female, young, old, parents, singles, people with above-average gross monthly income etc.)

Are there any offline activities (in case you physical location store) and do you track them? If yes, how do you measure the success of those activities?

CAMPAIGN INFORMATION

How much is your advertising budget? (advertising budget includes ad spend)

< $499 $500 - $999 $1000 - $1999 > $2000

Your targeting area

OTHER INFORMATION

Is there anything else you think can help us and we didn’t mention it, that you find important? If so, please let us know.

inital brief

GENERAL INFORMATION

MARKETING GOALS

CAMPAIGN INFORMATION

OTHER INFORMATION

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