Facebook Ads – A beginner’s guide

Cover photo for Facebook advertising, featuring Facebook icons and likes

Facebook is the most popular social network today, present since 2004. Although it has been called Meta since October 2021, the new name is still not widely accepted by the public. According to Statista, Facebook has nearly 3 billion active users. Impressive number, isn’t it? Given this, it is clear how important it is to be present on Facebook and leverage its potential for business. This is where Facebook ads comes into play.

Quality Facebook advertising can significantly contribute to your business by allowing you to reach your target audience efficiently and effectively.

Organic and paid posts

Anyone who has ever had a Facebook profile has likely encountered writing posts. This type of post is called an organic post, and it can be published on both private profiles and Facebook pages. In addition to organic posts, Facebook also offers the option of paid ads.

Facebook paid ads are an excellent way to reach a broader audience, considering that the Facebook algorithm no longer works as it did in the early days when most of your page followers saw your posts. You can learn more about the Facebook algorithm in the Facebook SEO guide. For this reason, Facebook ads advertising has become a necessity if you want to reach new clients, whether you are selling products or services.

How to start with Facebook ads?

To start advertising on Facebook, you need a Facebook profile and a Facebook page for which you want to create an ad. In this text, we will not cover creating a profile and page, but rather setting up Meta Business Suite, a tool for professional Facebook advertising. So, let’s start by setting up Meta Business Suite.

Setting up Meta Business Suitea for Facebook ads

Meta Business Suite is a tool that offers advertisers the ability to manage content and advertising on Facebook and Instagram. With proper setup, advertisers can manage accounts and create ads, as well as gain insights into advertising results. We will discuss this in more detail below, and we will describe the setup process in four steps.

Step 1 – creating a Meta Business Suite account

Visit the link https://business.facebook.com/ and click on “Create an account”.

Opening Meta Business Suite.

Step 2 – adding a Facebook page to Meta Business Suite

After creating a Business Suite account, the next step is to add a Facebook page. Adding a page will be available on the home screen. Another option is to click on the “gear” icon in the lower-left corner to open settings, select “Accounts,” and then click on “Pages.” The following screen will appear:

Adding a Facebook page to Meta Business Suite.

Step 3 – adding an Ad Account to Meta Business Suite

After adding the page, you need to create and add an ad account. When adding an ad account, you will need to enter basic information such as time zone, currency, payment card details, and more. Follow the steps and enter all the necessary information.

Adding an ad account to Business Suite.

Once you have completed this part, the final setup step is setting up a data set (formerly Facebook Pixel).

Step 4 – setting up a Facebook Data set

To track advertising activities and make data-driven decisions to improve your advertising results, you need to install a code on your website. Follow the creation steps and select the events you want to track on your website, such as adding to cart, purchase, etc. (depending on what is important to you).

Creating and setting up a Data Set in Meta Business Suite.

Once you have done all this, the technical part is finished, and you are ready to create your first campaign!

Creating Facebook Ads

Since we have set up Meta Business Suite and finished the technical part, let’s explain how to create Facebook business ads.

Step 1 – Access the Ads Manager tools

The easiest way to access it is to click on “All tools” in the upper-left corner of your interface, as shown in the image below.

Accessing Ads Manager to create a Facebook campaign.

Step 2 – Starting the campaign creation

After clicking on Ads Manager, an interface will open where you select the green “+Create” button in the upper-left corner.

Displaying the user interface for Facebook advertising.

Step 3 – Choosing the campaign objective

Depending on the goals you want to achieve with this campaign, you will choose the advertising objective. For example, an “Awareness” campaign will be oriented towards reaching a wider audience, while a “Sales” campaign will aim to achieve as many sales as possible.

Selecting the campaign type for Facebook advertising.

Step 4 – Naming the campaign

In this step, you choose the name of the campaign and have several basic options available that you don’t need to change if you are a beginner in advertising.

The first step in creating a Facebook advertising campaign.

Step 5 – Setting up the ad group

In this step, you configure the settings for advertising at the ad group level – choosing the advertising budget, start and end times of the campaign, times when you want the campaign to be displayed, target audience (by location, age, interests, etc.), and placement – locations where you want the ads to be shown. In the example, you can see how we selected the budget and set the campaign duration.

Settings for a Facebook campaign at the ad set level.

Step 6 – creating Facebook Ads

After choosing the campaign settings, we move on to the final part – creating ads. Ads can be different – image, video, carousel (multiple images at once), and so on. It is important to prepare your visuals and descriptions before advertising. This way, you can simply insert them into the system at this stage. In addition to inserting new visuals, you can also add an existing post and create a ‘boost’ with many more options than offered when you do it directly on Facebook.

Facebook ads contain several text fields – headlines, descriptions, and primary text. Test multiple options to see what works best.

The right side of the interface displays how your ads will look in different placements.

Creating a Facebook ad using Business Suite.

In addition to visuals and descriptions, on this page, you set the landing page and define UTM parameters if desired. When you have set everything you want, the last step is to click on “Publish.” Facebook usually takes a short time to review and publish your campaign. And that’s it – you have successfully published your first campaign!

Adssential – your reliable partner for Facebook advertising

Managing a Facebook page and Facebook ads is an opportunity to attract new clients and retain existing ones. Although creating ads is not complicated and the process is simplified to be accessible to a wider audience, advertising on Facebook still requires certain knowledge and experience that is gained over time. We hope our guide helps you get started with advertising!

If you still want to leave Facebook or other social media in the hands of professionals with rich experience, feel free to contact us at info@adssental.com. You can always send us a message via the web form or call us at 097 707 4875.