Through the past few blogs, we have gone through some of the advantages and pitfalls of social networks and advertising on them, as well as the importance of a quality website. In this article, we will give more attention to Google ads, another very important channel and tool in the digital world and advertising.
But before we go deeper into this topic, we will ask you one question: how many times have you tried to google a company whose product or service you are interested in, but the search did not give the desired result?
If your answer is at least in the style of “it happens to me often” or “there have been a few cases”, let yourself be comforted by the fact that you are neither the first nor the only one to have this happen. Don’t let the same thing happen to your company’s visibility on this most famous search engine and its network. This is where Google Ads comes into play, along with a quality website.
This is not the first time we have emphasized the importance of synergy through different digital channels, but today we will explain why these two channels cannot function without each other, especially in the world and times in which we currently live.
Namely, the mere existence of a website is often not enough to achieve satisfactory results, and without it there is no Google ad. Yes, you read that right, and find out why in the lines below.
When we turn on the logic, the thing is very simple – in order to run Google campaigns at all, each ad must have its own landing page with more information, a place to buy the advertised product, or a contact form for service inquiries. Otherwise, the whole thing would make no sense.
And for ads to achieve good results, first of all, it is necessary to have a quality and optimized website. Otherwise, all your planned budget will go in flames, and the effect will be none, which will ultimately result in your parting from Google advertising “because it does not bring any results.”
Also, it should be noted that in the last few years there have been a lot of changes and innovations in Google advertising, and if you are not fully familiar with the possibilities and optimization and finding the best solution for your ads, the result will not be satisfactory again. Of course, the frustration will culminate here as well, and it will end like the previous paragraph – with moving away from this type of advertising.
It is important to note that this could be disastrous in some cases – like for companies and organizations that do not advertise continuously and through other digital channels. So, before you give up on everything, sit still, think about your next move, or stop getting annoyed and leave that job to people who do dozens of campaigns on the Google Network every day.
Because in addition to doing it professionally and making sure that every cent you invest goes to a click that will bring real results and revenue, their function is to regularly propose and design new ads, new types of ads and try many options to get your ads to real audiences, stand out from the competition, and make your business better and life easier.
While all of this sounds great, there are pitfalls to warn and draw attention to in this area as well. One of them is called SEO – these three capital letters are used by many agencies (unfortunately) as an additional financial injection from clients by selling “texts and ads optimized for SEO” as if it were an additional service they offer. And the fact is that it has become a practical standard today and that every text in its infancy should be oriented in the way that the algorithm will “like” it.
Because even if your texts have perfect SEO optimization and appear in the first place of the first page in the search results, we have to disappoint you and say that your text will be displayed only in 5th place. And the reason is – text ads are always showing before the organic results. So be wiser and prefer to invest your SEO money in ads on the Google Network.
Of course, any collaboration with professionals or an agency carries with it a certain financial cost, but at the end of the day, apart from choosing the agency or people who will work with you in partnership, the only thing that matters is increased turnover, earnings, and market visibility. And they are the best in that fields. But remember, before you invest in SEO and Google campaigns, let’s get back to the beginning of the story – what is your website like? If that worries you, relax, because there is help here too, and here again agencies like appear in the story.