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Most internet searches start with a search engine on Google, which is why Google Ads advertising is a great way to be present online. Compared to organic results, Google ads are ranked higher in search results and are more capable of creating better experience to potential customers. Therefore, a higher position offers a better chance of having a website visit or purchase.
The advantage of Google ads over other advertising channels is that ads appears to users who are interested in your products or services. Those users are browsing the Internet in search of the product or service you offer and most relevant ad will be served to them. The aforementioned users are referred to as the target group, and we will determine the target group for your product or service in order to achieve the best possible advertising results.
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Ads are placed on Google through Google Ads account. If you want to let this job go to professionals, contact us with your requirements. In case you want to do it yourself, you can find tips and instructions on how to create Google ads on our Blog.
Depending on the type of campaign you choose, Google ads may appear on Google search results and on web pages that are in Google Partners (pages using Google AdSense) system.
Search Network with Display Option, Search Network only, Display Network only, Shopping, Video, and Universal App. Depending on the type of a campaign, your image ads may appear as search results on Google Search Engine, in the form of images on portals that are partners of Google, Gmail, Youtube, etc. Do not be confused by this, once we know your needs and goals, we will collectively select the type of campaign (or more) that will best suit your needs.
The price of Google advertising depends on the size and complexity of the campaign, and it consists of two parts: the price of our service and the amount of budget that you are willing to spend on your campaigns. With Google ads, your budget is only spent when someone clicks on your ad. We will determine your budget after we agree on campaign goals, but it is important to note that our optimization is free in the first month of advertising.
The first position on the Google search engine depends on things like the quality of the created campaign, the quality of the website, the amount of amount you are willing to pay per click on your ad, etc. Our goal is to get you conversions, not best positions.
With regard to your campaign goals, we will create a customized report on how your campaigns work and explain your results with the most relevant indicators.